For Beethoven's 250th anniversary, Sony Classical asked me to built an Instagram AR filter to promote both frontline and catalogue recording projects linked to the composer. The form of face filter has been chosen to broaden the usual audience for the classical music.
The Final product is on the Sony Classical instagram and the face filter is useable via mobile devices.
(A sketch for a proposal)
As the client wish to include user interaction — the state change of Beethoven — to illustrate the legendary composer in a modern domain, I've got an inspiration from a Japanese manga character Goku, from Dragon Ball.
The interaction we planned was when the user opens their mouth, the beginning of the Beethoven's 5th symphony comes out and the beethoven's character elements change more active, colourful and joyful.